Google CSS · Comparison Shopping Service

You're paying Google
20% more
than you have to.

When you run Shopping directly through Google, part of every auction is their margin. Through a partner CSS, that margin goes away — same ads, same clicks, lower effective CPC.

Join free — I want a lower CPC See the live comparison site
−20%
Google's margin, taken out of your CPC
0+
products live on the comparison site
0+
stores listed
Same auction · same clicksimulation
Directly through Google Shopping1.00 lei / click
you pay it all
Through seenly CSS0.80 lei / click
−20% margin
On 10,000 lei/month in spend → ~2,000 lei stays in your budget. Every single month.
01 How it works

Three steps. Zero changes to your campaigns.

Your campaigns, feed, history and account stay yours. The only thing that changes is who serves the ad.

1

You get in touch

We check your Merchant Center account's eligibility together and walk you through the exact steps — one email is enough.

2

We switch the CSS

Your Merchant account moves under seenly CSS. The ads look identical — only the "By" label changes. No campaign downtime.

3

The savings kick in

From the very first auction after the switch, Google's margin disappears from your CPC. You see it directly in your falling average cost per click.

Now — directly through Google
Your product — the exact same ad
299.00 lei
your-store.com · By Google
Google keeps its margin from every click.
Through seenly CSS
Your product — the exact same ad
299.00 lei
your-store.com · By seenly shop
Same position, same ad — lower CPC.
02 Simulator

What would it mean for you?

Move the sliders — the savings recalculate instantly, on whatever scenario you choose.

conservative 5%maximum ~20%
You can use the savings two ways: spend less (same clicks, less money) or keep the budget and buy +18% more clicks.
Estimated monthly savings
1,500 lei
Over a year: 18,000 lei
Cost today10,000
Through CSS8,500

Indicative simulation for the Shopping portion — the actual effect varies with competition and auctions. After the switch, the difference shows up directly in your account's average CPC.

03 What you get

More than a lower CPC

For stores

  • Effective CPC up to 20% lower on Shopping
  • Free listing on the shop.seenly.ad comparison site — bonus traffic
  • Combined with the seenly platform: POAS, labels, an optimized feed

For agencies

  • CPC savings for your clients, under your brand
  • Migration handled by us, across your whole portfolio
  • Pairs with the Agency Dashboard + white-label reports
04 Proof

Our comparison site is already live.

This isn't a promise on a slide deck: shop.seenly.ad currently lists over 135,000 products from more than 50 stores, updated daily.

Open shop.seenly.ad
Frequently asked questions

CSS, in short

What exactly is a CSS? +
A Comparison Shopping Service is a Google-partnered price comparison site that can place Shopping ads on behalf of merchants. It's an official Google program, created in the wake of the European Commission's antitrust decision — any store in Europe can run through the CSS of its choice.
Does anything change in my campaigns or feed? +
No. Your campaigns, feed, history, account structure — everything stays untouched. The only visible difference is the "By seenly shop" label under the ad, instead of "By Google".
Where do the savings of up to 20% come from? +
When you run directly through Google Shopping, Google keeps a margin from every auction. Through a CSS, that margin no longer applies — so the same bid buys more clicks, or the same clicks cost less.
Is it safe? Can I switch back? +
Yes and yes. It's an official Google mechanism, used by thousands of European stores. You can go back to Google Shopping at any time — email us and we make the switch the same day, or do it entirely without us: any admin of your Merchant Center account can approve a move to any CSS, following Google's official procedure. Your account, feed, history and campaigns are and remain yours — we cannot hold them.

Your budget. Intact. Free.

Free account, free CSS, free profit report — request the switch in one click and approve the invitation in Merchant Center. That's it.

Create a free account Questions? Write to us