Why do the numbers differ between platforms and GA4?

Each platform attributes conversions on its own terms (last-click, view-through, different windows), and Meta CAPI can count the same conversion several times. seenly.ad deduplicates and reconciles the platforms against GA4 and the real orders in your store.

Marketing Efficiency Ratio: total revenue divided by total marketing spend. Unlike per-channel ROAS, MER cannot be gamed by attribution — it is the health metric for your marketing as a whole.

Can I send automated reports to clients?

Yes — white-label reports with your agency's logo and colors, sent automatically every month or week, plus per-client alerts and a daily digest for your team.

Multi-channel PPC reporting

Every platform writes its own story. Your report tells the truth.

Google Ads, GA4, Merchant, Search Console, Meta and TikTok — aggregated over the same periods, deduplicated, reconciled with the real orders in your store and run through your margin. One source of truth, for your team and for your client.

See your first report today What is POAS →

01 The problem

Three common lies in your reports

Meta CAPI

Conversions counted 3-4 times

The same purchase reported as purchase + omni_purchase + pixel, all at once. Without deduplication, Meta's ROAS looks several times better than reality.

Attribution

Everyone claims the same sale

Google, Meta and TikTok each take credit for the same order. Add them up and your “ad revenue” exceeds your store's revenue.

Margin

High ROAS, zero profit

6x ROAS on a 15% margin = a loss. Without margin in the math, your report tells you to scale exactly the campaigns that are burying you.

02 The solution

What reporting looks like when it stops lying

All channels, one report

A cross-channel overview plus per-channel diagnostic tabs: search terms, products, audiences, creatives. Periods are pre-warmed nightly (14/30/90 days) — the report opens instantly, it never sits there “loading”.

Reconciled with reality

Platforms vs GA4 vs the real orders in WooCommerce, side by side — with the over-attribution factor computed on your real paid revenue. You see exactly how much of the platforms' reporting is hot air.

Profit, not vanity metrics

POAS, true ROAS, total MER vs ads-only MER, Contribution Margin and a marketing P&L waterfall: real revenue → COGS → spend → operating costs → what's left. Plus break-even MER and your scaling headroom.

For agencies: white-label

Reports with your logo and your colors, sent to clients automatically. An Agency Dashboard across the whole portfolio, per-client alerts and a daily digest — you know about problems before your client does.

Frequently asked questions

About reporting

Why do my numbers differ between Meta, Google and GA4? +

Each platform uses its own attribution (different windows, view-through, last-click) and they all claim the same conversions. GA4 applies one model across the board, and the orders in your store are the absolute truth. seenly puts all three side by side, deduplicated.

What is MER and why does it matter? +

Marketing Efficiency Ratio = total revenue ÷ total marketing spend. It cannot be gamed by attribution because it doesn't split credit — it measures the health of the whole system. We calculate it both ads-only and in total, plus your break-even.

How long until I see data? +

You connect your accounts via OAuth in a few minutes; the first report is built right away. From then on everything syncs automatically overnight, across all periods.

Does it tie into the product feed? +

Yes — every SKU is joined with spend, GA4 revenue and Merchant status; that is where per-product POAS and the automatic feed labels come from. Reporting and the feed are one system.